About the Extreme Presentation method
The Extreme Presentation method was developed by Dr. Andrew Abela as a way to develop effective communication of complex information, such as market research findings or solutions-oriented sales proposals.
Dr. Abela has been designing and delivering effective presentations to senior executives - and training and coaching others to do so - for over 20 years. He is currently associate professor of marketing and chair-elect of the department of Business & Economics at the Catholic University of America in Washington, DC. Prior to this he worked as a brand manager with Procter & Gamble, as a management consultant with McKinsey & Company, and he was the founding managing director of the Marketing Leadership Council, a best-practices research organization serving Chief Marketing Officers at hundreds of leading corporations worldwide.
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